Most property searches begin on online estate agent portals.
One of the most popular ones of these is Rightmove.
Read on to find out how to advertise privately on Rightmove.
Other online options
Although nothing can match Rightmove for influence and reach just yet, there are websites which allow private sellers to list their homes.
There is also an online estate agent which charges a flat fee that may work out cheaper than a traditional agent and are able to list properties on Rightmove and Zoopla.
However costs can run into thousands of pounds in some parts of the country and they do not provide the same personal service or local knowledge of a high street agent.
When to sell without Rightmove
How you sell your home depends on the housing market at the time and your priorities. There are some scenarios in which you may not need access to Rightmove, for example:
The market is moving very fast
When homes are selling quickly for their asking price it means there’s a lot of competition among buyers. They’ll be keen to be first to spot a new property for sale and won’t limit their search to online portals.
You live in a desirable location
You may find someone drops a note through your door offering to buy your home. If you’re keen and happy with their offer there’s no need to use an estate agent who would normally list it on Rightmove or Zoopla.
You’re good at creating listings
You are confident in taking photographs, creating floorplans and writing descriptions of your home and uploading them to sites such as The House Shop.
Or you’re happy to pay someone else to do them for you (freelancers can be found on sites such as PeoplePerHour).
Remember if you’re selling privately without an estate agent you’ll also be hosting viewings and managing negotiations when you receive offers.
Auctioning your home
Some property auction houses have online portals but many rely on their own catalogues and the fact buyers at auction are often well-researched developers who keep an eye on what is on offer.
But auction commissions are expensive at between 2% and 3% plus VAT.
Selling to a cash house buyer
Selling to a home buying company is a fast and cost-effective option.
For example, we can buy your home in just seven days and do not charge any fees, although we will offer slightly under the market value for it.
Marketing offline
Most home buyers are from the local area, so don’t give up on more traditional marketing techniques that might attract people looking to buy nearby.
These include putting up your own ‘for sale’ sign and posting adverts in local newspapers and magazines.
You could also create your own printed details, similar to those used by an estate agent, and put them up in local shops. Targeted leafleting may pay off too.
If your home is particularly suited to a certain demographic, perhaps it’s ideal for a first time buyer, it’s worth posting them in areas where there are lots of people in rented accommodation.
Find a cash buyer
At We Buy Any Home, we buy homes directly with our own cash. We do not use estate agents so your home won’t be listed on Rightmove.
Because we buy any house from our own cash funds there is no need to advertise your property.
If you’d rather keep the sale private this will help ensure nobody knows you are moving. You also won’t be waiting around for a buyer and your home won’t be part of a chain that could break down.
